What is CRO? CRO stands for conversion rate optimization, and it means literally what it sounds like i.e. improving your website to optimize the conversion rate of traffic on the website. Where conversion rate is the number of visitors to a website that completes the desired goal (a conversion) out of the total…

Marketing is all about building a business and selling a particular product or service to a targeted audience. Now, who defines this target audience? And on what basis you can design your marketing campaign? This is where the user research comes into the picture. What is User Research? To simply put User Research focuses…

Most people make common mistakes when they build a website for their products. They do not analyze the needs of their target audience. Most of them fail to identify their target audience. And they end up having a website that doesn't reach out to their potential customers. This is where…

What is Neuromarketing? To simply put, Neuroscience is a study of how the human brain works and Neuromarketing is using that study for marketing and branding. Neuromarketing uses neuroscience to reveal subconscious consumer decision-making processes. In the field of marketing, it is very important how humans make any decisions. How easy it would…

It’s been more than a month since I started my Conversion Optimization course at CXL institute. It has helped me open my mind in various dimensions. I have realized, there is lot to know about human behavior when it comes to decision making. …

What is a Landing Page? and Why it Needs Optimization? Simply, the landing page is nothing but the first page that the user/visitor is redirected to when he clicks on a website link or any advertisement. It is basically the first impression of your website. Moreover, it directs the user to traverse through your website and become a customer. “First…

“For every $20 you spend on web analytics tools, you should spend $80 on the brains to make sense of the data.” — Jeff Sauer, Digital Marketing Speaker, Professor & Google Analytics Consultant Google Analytics is a very important tool for Digital marketers to understand so many things about customer…

“Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” — Leland Dieno You should always design your website to be informative…

It's quite amusing how the human mind works. And certainly, it is quite interesting how it is used in marketing and advertising. We all have been seeing advertising hoardings, digital advertising. Have you ever wondered what is the thinking behind that advertise? …